You can sell anything at any price with the right buyer
There are people that collect just about everything, even business cards. This makes transparency the world’s best gallery where people of all interests can meet and exchange experiences, goods and services. The world’s most...
Read MoreWho sits in front and steers? Who sits in back at CNN?
Travelling together creates common interests. Today’s media isn’t as fast as the Internet, but if you’re on the same bike, you’ll both get there at the same time. Mass media lives very much in...
Read MoreTo play with timing + the value of the product + context
When the NHL strike of 2004 had gone on into 2005 without a solution in sight, economists pointed out that the effects of the strike could be seen in the national economy of Canada....
Read MoreTransparency can sink unsinkable “Titanic” company
Consumer power has also become a major component in the increasingly sensitive stock market. Positive buzz and enthusiastic consumer support can raise stock prices. A few percentage points can mean billions of dollars for...
Read MoreConsumer rules in the kingdom of business!
Bad news has a tendency to travel fast like it did for Kryptonite, Intel and others. But do corporations learn and listen? The trail and error learning seem to be not working. Why don’t...
Read MoreKilling costumer is good business for lawyer
The giant Drug manufacturer Merch has managed to both kill their customers with the drug Vioxx and get sued by the victims’ relatives for billions of dollars. This is not the first case or...
Read MoreCan you see yourself in today’s brands or products?
Mirrors have always been part of our lives, first as water and later as manufactured products from the 16th century on. Back then, people were only too happy to pay for the privilege of...
Read MoreWhy companies should not pick a fight with consumer power
The world is becoming a fairer place for consumers who are finding that, thanks to digital technology, they now have a much easier time making themselves heard. Consumers are forcing companies to be more...
Read MoreYour source for positive consumer power
The power of the consumer is stronger than ever. Yet, the gap between what a company promises and what consumers experience has never been larger. Consumer power makes or breaks companies. The purpose of...
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