In the “brand graveyard” we al can dig up billions of dollar

Brands do connect to consumers feeling and are making emotional relations. And they do speak as persons with personality like “How are you?” Vodaphone. Then they kill the brand and put it in an emotional gravyard they call fusion. But most brand fusion is badly done because of the distance to the consumer is so

In the “brand graveyard” we al can dig up billions of dollar LĂ€s mer »

Less is Amore

The old saying “Less is more” is powerful. There is a need for humankind to simplify life. To make it easy to understand and to handle reality. It is like we always like to build an aquarium in the big sea. Ore swimming in our own swimming pool instead of handle everything in the sea.

Less is Amore LÀs mer »