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Show the wold your vision of the future, at imagine2009.eu. Today is the deadline so you need to be both quick and creative.

Today’s advertising budgets may seem like big money, but it’s all chump change compared to the money that moves at every level of the chain of consumption. Unfortunately, doing business today can often resemble working with countless islands with no connection to the mainland. This is where advertising has a role to play. Broadening the […]

Selling the future today is too expensive. Why? The mental gap between present time and future is too far away. History is a part of our today life, it’s our context and history is visible but the future is not visible. The line between future and science-fiction is what we believe in. It’s like in […]

SAS is right now a loser in media. So what to do? Make the consumers a winner! This is an interesting way of combining online life with the offline world. Take a look at SASglobeoffortune.com in a few click you can be flying away with your Facebook friends. Their campaign “SAS globe of fortune!” have […]

Read the Top 10 most popular posts for the moment. New nr 1, check it out: Why Barack Obama will not be re-elected as president and how he could. New post on the list: Context 2 (10): Google AdWords into the off-line world Koenigsegg + SAAB = New car model Lecture: Biz Stone Co-founder of […]

Where does the consumer see the most logic in your message/product? Choose a relevant context where you will have the greatest impact. The choice can also be interpreted as how you intend to position your product. Where is my message most appropriate and where on the field am I most likely to make the most […]

Technology is perfect for creating an context. When you search for something online AdWords make sense, it is the answer you are looking for in that context. Bring Google AdWords into the off-line world of real life in the right context–a simple idea that could increase Google’s sales by a factor of 99%. The potential […]

I believe that we as humans are programmed to function in a context. According to brain research, we organize information in different knowledge categories. This is not new. But what I can’t stop thinking of is that I believe we live exactly as our brain works (organize life to function in an context). When going […]

Got an email with the subject: Feel free to quote me. After a dinner and pub evening with business thinker Stefan Engeseth, Detective Marketing(TM), and strategic consultant Ib Lenneke, IBIDEA, I was ready to strangle them at 3 o’clock in the morning for making me toss and turn unable to sleep because of the provocative […]

Relations beats the level of knowledge. That fact that qualifications doesn’t matter in most knowledges fields did trouble me a lot before. Today I understand that relationships are also an knowledge to be acknowledged. This is in my opinion an talent problem. Did write an post: Why Hollywood sucks! One strong reason for this is […]