Blog
Detective Marketing – Kapital
What company would dare have a Robin Williams on the board of directors? In fact, most companies have a number of Robin Williams already disguised in discrete gray suits. They just need a cold shower to blossom. “Creativity is everywhere and belongs to everyone. We just have to learn to hear it and see it. […]
Piracy is good change management
In the post: TV industry using piracy as a measure of success does Guinevere Orvis point out a mental change in the TV and music industry: Tech-savvy consumers have been boldly declaring that piracy can help and not hinder industry for years (especially when it comes to music downloads), but I was shocked the first […]
Barack Obama consumer power
This video (a remix) is a fantastic example of the consumer power that helps to promote the next president of consumer power and maybe the USA. Barack Obama is getting a lot of free support from consumer power (music, videos and artistic work). The France revolution is more fun in the states.
Brands vs. personal advertisement
Most brands are communicated as personal advertisement, not what they are but what they like to be. That’s why both lead to so much separation (they cant match high expectations).
Singing the City Branding hit
On MTV they are singing about Stockholm, the hit is called “Stockholm Calling” I would say its like singing the “City Branding.” I believe that City Branding is getting bigger than “country branding.” The reason is that it is easier for people to stand for a city than a country. A country is international politics, […]
Opera premiere Orphée with subtitles
Last evening was I at Opera premiere Orphée. Opera is interesting for it is not easy to understand ore to appreciate before you have the skills to understand it. But for Anne Sofie von Otter that performed Orphée, was nothing needs to learn – she is absolutely excellent. Above stage they had big screens with […]
Chinese Shitvertising
Did blog about the idea of Shitvertising, it is a global concept that now is to billboards in China. This campaign for the Chinese Greenfamily Youth Association of Environment Protection brings a whole new meaning to the phrase ”squat and squirt. Adrants.com
ICA doing meat loaf of their super brand
Last evening on Swedish Television did show a shocking documentary called Granskning (checkup). It was about the Swedish retail super brand ICA. It was more than shocking that the pictures were from safe, clean Sweden. It did show how they systematically repacked meat that was old into new packed. Even the film showed when they […]
Who is President in virtual society?
Who rules the virtual society and who takes responsibility for the good and the bad in a world without control? AdvisoryBoard is now looking for the answer.
What’s IN it for me?
That’s exactly what consumers ask them self in every decision they make. But the answers are not clear. Why not explain the answer as an entry for consumers to walk IN to. The answer can be on the shop, site etc. The point is to make the entrance answering the question consumers ask them self: […]