ONE The Fall of PR Detective Marketing
StefanEngeseth.com | Author | Keynote Speaker Guest Professor | Consultant | Creative Futurist

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Hillary Clinton joins ONE against poverty

The power of ONE is strong. Here is an organization that is named ONE and uses the power of ONE to make poverty history. ONE is Americans of all beliefs and every walk of life – united as ONE – to help make poverty history. We are a campaign of over 2.4 million people and […]

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Are airplanes errors no accidents?

The elephants did turn around, just before the tsunami hit the beaches in Thailand. Scientist thinks they did know about the tsunami before it happen. Elephants did know because of some sort of magnetic warning system animals have. Wildlife experts believe animals’ more acute hearing and other senses might enable them to hear or feel […]

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What type of bloger are you?

Did find al types of fun mouse at Pat-says-now.com When I see them I think of different blogers I know… what type of blogger are you? A Smart bloger   A Download bloger A Wild bloger A Passionate bloger Whatever you are does this mouse’s show what you are made off as a bloger… and […]

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Transparent cloths by Google, Nudie and Al Gore

The IT industry is often more open for new ideas than thefashion industry. If not H&M goes green and then Al Gore could work with an IT companies. Lets say that Google.com wants to communicate that they are delivering a transparent world. They can with the help of Al Gores and fashion designers produce social […]

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Intel on geek hunting for next Goolge

Intel is humble enough to understand that their 90,000 employees worldwide are nothing compared to billions of talented geeks. So they are now going on “geek hunting.” The goal is to find a new Google.com before anybody else. In an effort to stay on top of the latest software trends and cool new startups, Intel […]

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Telenor ONE

Checkout how Telenor ONE and how they play with the concept (don’t know if they got my ONE book but it’s a lot of fun to see ONE in different products and services).

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Fighting consumers can beat up Adidas

Big brands as Adidas always have to move forward. One way of doing this is to move into new sports. Now they are moving into a multi million-dollar market that is growing fast: Fighting cloths to mixed martial arts. It is the most extreme fighting sport that is on the market (legally). There are sport […]

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We now have over 21000 feed subscribers

In 24 hours we got over 12000 feed subscribers, after moving from our old blog into this site. Now we got over 21000 subscribers… when it’s going over 100.000 subscribers we got to have a party. Please change/update to our new feed: http://www.stefanengeseth.com/feed/

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Overkill PR for Thai Air

Did today read on Swedish Resume.se that Thai Air is giving reporters discount on air tickets (if they write about them). This is a classical example in how to kill a brand with overkill PR. Here is the purpose of PR: Public relations (PR) Public Relations- a promotion intended to create goodwill for a person […]

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Bollywood is a storytelling langue

Yesterday I was at the opening of the exhibition ”Bollywood- Living gods of India at Öst Asitiska Museet in Stockholm. The exhibition takes off in Indian films, and shows how contemporary India is connected to its past through stories and myths about love, gods and heroes. Starting out in Bollywood, the Indian film industry based […]

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