Blog

In my books do I write about how Nokia can develop ONE relations with their consumers. And right now in Sweden is this billboard from Nokia (also with an mirror in many of the billboards). Translated: ”Become ONE with your Nokia” (a cool case of a book becoming ONE with Nokia?).

The world is full of business authors, but not al understands how business is changing with consumer power. Ben McConnell and Jackie Huba are two that not only understand it but also can explain what it means for business. They do deliver this in there latest book: Citizen Marketers: When People Are the Message. It […]

In a time when customization is growing faster than ever, its time to update the old model of: Unique Selling Proposition (USP). Did Google it today and did not find anything. I like to update USP to: Unique Selling Unique (USU). I relations we search for the perfect match (two unique persons how become a […]

Everybody talks about charring information with your costumer. The purpose are often that companies want consumers to be engaged and loyal. Here is one of the most simple and best roadmaps I seen. After the 2.1 release, we decided to adopt a regular release schedule every 3-4 months with the features primarily driven by ideas […]

I will not say so but a lot of people are. Wal-Mart: The High Cost of Low Price is the documentary film sensation that’s changing the largest company on earth. The film features the deeply personal stories and everyday lives of families and communities struggling to survive in a Wal-Mart world. Walmartmovie.com I cannot say […]

In an elevator there is nothing to do and most times mobile phone don’t work in an elevator. So why not entertain people with a message/advertising? Make it simple, have a message handwrite on a piece of paper. But why stop there, find a way to make your message turn upside down when the elevator […]

Did read a book called “The Blank Slate: The Modern Denial of Human Nature,” author Professor, Steven Pinker, Department of Psychology, Harvard University. My interpretation of his and others books is the simple fact we hum sapiens are computers. We are born with different conditions: Genes, DNA we also have different processors just like a […]

Founder and chairman of One Laptop per Child is Nicholas Negroponte a person with one of the biggest brains of our time. With this project shows his heart is as big as his brain and he masters to combine brain + heart = to success. This project is by fare the biggest evolutions step that […]

It is amazing how good many of tech companies are with marketing. They do develop the way advertisers work with marketing. Now are Google introducing, Google Gadget Ads. This product is in my opinion away to get the marketing people to break dance with tech geeks. They mix behavior of engage consumers with results from […]

Companies try to reach consumers with marketing, and then try to kill them with bad costumer service. It just doesn’t make sense, even for a marketing specialist as my friend Roland Williams. With his permission I got this letter he send to Telenor. If the customer calls a second time, refrain from saying, “Uh… I […]