Blog

Czech Business Weekly “Media campaign will highlight benefits of print:” Today’s consumers are protesting against perfection because they cannot relate to it. That is one big reason why blogs are a hit,” Engeseth said. Since people often equate some kinds of publicity with deception, the more “real” or common a promotion or an ad seems, […]

Did get a strange question for a while ago: Stefan, what words should stand on your gravestone? I responded: Time flies… Even if the question is strange to must of us, we talk to little of death. That’s why people got chocked when Anita Roddick, founder of the Body Shop, started her first store in […]

Want to meet Will Ferrell? Well, if you have some extra cash lying around, you could end up being his next co-star! OK-magazine.com The auction will start on Sept 17 at eBay.com. The opening bid is $5,000, not so much money to make you to a movie star. The movie you can do a “cash […]

That’s how the staff at Jungle Jims describes work.* They do “play” so good that the numbers on the bottom-line are around 100 million Euros (that’s good work). Big Wall-Mart is trying to compete but they don’t know how to play. A supermarket as it is a tourist attraction and stands as testament to Bonaminio’s […]

Yesterday I did attend at a really good seminar “Handelns hetaste varumärken!” (Retail hottest brand). IKEA did get the nr 1 award; finance director Ulrika Persson for IKEA did collect the award. Onstage she did tell a fantastic story that I believe is the reason for why they are nr 1: For not long ago, […]

Here are to good examples of the small and big advertising agency. Lets start with the small Barbermartin.com its al about people. Then we have the big and global Leoburnett.com a website that probably is one of the most creative website an agencies ever done so far. But its not about people its about what […]

Al Ries is a great speaker, click play and listen to his bullet points about iPhone and branding. Al delivers points as: Brands that is everything is nothing… Here are more bullet points for your business from Al and Laura Ries at TheRiesReport.com

Today is days we cant afford to forget. We will not forget 9/11 if grass rots grow into a forest of memories. 259 000 000 hits on Google.com are a lot of seeds. Not of them are serious, but not al trees survive in a forest. Here is one that seems like a good tree […]

I know it is sensitive but I can’t stop thinking of the connection between: Children vs. brands: Children don’t survive without your help! What brand don’t survive without your help? The interaction between children and you is building strong relationship. What brand ore webpage are having the same moment of “WE grow momentum?” well IKEA […]

It takes a lot of time to find good blogs, that’s why I recommend Advertising Age list of 435 top ranked blogs. The list is created by Todd Andrik (check out his blog). There are a lot of blogs that are good, but most of them are from the states (because they are good).