ONE The Fall of PR Detective Marketing
StefanEngeseth.com | Author | Keynote Speaker Guest Professor | Consultant | Creative Futurist

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Free start and end as a consumer

The best thing in life should be free (witch brands don’t want to be best?). Went to the amusement park Gröna Lund that understand how to create relations over time. They have been entertaining people since 1883 and learn how to build a buzz. The entry is for free if you are in the age […]

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ONE in Germany: der kleine Kunde und der große Bruder

Time goes to fast some times, thanks to blogs it is easy to go back in time. Here are a good blog post from a lecture awhile ago: Once I became acquainted with a very small man, who explained to me with a Cocktail party that it is debt A driver international motorcycle course. When […]

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James Brown is alive

The music beat of James Brown is more alive than most of today’s musicians. Many of today’s musicians are using the beats of ”The Godfather of Soul.” James Brown beat has become a standard when creating “new” music. That means that ”The Hardest Working Man in Show Business,” never going to stop working. For today’s […]

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YOU are the best DJ

For some weeks ago a friend and me ended up dancing al night. The reason, the DJ was you (and you were great)! At this disco did the disc jockey put al the records on a wall besides the dance floor. A great concept so al the dancers could choose the songs that would keep […]

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Can advertising ad value into peoples life?

Instead of hunting down people I think advertising need to ad value into peoples life? Consumers are getting smarter; they demand advertising to be smarter to. I think the old system of interrupting is out of date. What do you think is the next smart step for advertising to take?

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Positive social spam with Facebook.com

Facebook.com is every ware. It is a “in your face tribe” with more than 31 million active users and are growing with over 100,000 new registrations per day since Jan. 2007. Facebook.com is great but it is also a modern version of “social spam,” at the same time it is positive networking. With our long […]

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Sing along with our new site

To escape from Blogger into WordPress is like a modern escape from Alcatraz. But now out and free, I like to sing you a song (but then people will arrest me). So I leave the singing to a wonderful version of Bono (working in a bank). Did try to post this in Blogger before but […]

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Surrounded by Geniuses: Get creative inspiration

Not many grownup authors know how to play with business opportunities, but Alan Gregerman does. In his new book “Surrounded by Geniuses” can you find good inspiration and new ways to be more creative. Update 2 July, 2008: Surrounded by Geniuses has recently won the Axiom Award as one of the best business and leadership […]

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