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Their name is Sloggi and they are selling underwear with a competition of how has the niece’s bottom. They use Swedish hot pictures to pimp there brand and are doing it with the personality of Swedish “kick ass marketing” at Sloggi.com (they have been reported to the government for non ethical way of marketing there […]

Now before wintertime are Igor starting a new design studio in Helsinki called Hotsnow. It would be really co(o)ld if they were to become the fist design studio in the world to have there office outside in the snow. They can pitch on hot clients to get into the HotSnow. That is for me “out […]

A new Swedish fashion brand, check JulianRedJeans.com it out (it looks like a Swedish smart shopping version of Second life). I got the link from Olle Wästberg.

Companies that make music instruments are listening to their consumers as exactly musicians listen to their instruments. Tune in to The Zildjian Company in a good Harvard Business article by Gardiner Morse. Fender is also letting there consumers play with there A&D. Is this ONE case the fruit of the passion they share? Thanks to […]

Back in 2000 did two friends here in Sweden opened a second hand store in a Stockholm. Soon they grow into a modern story with a skull logo that hit the market when consumers walked like on a cat walk showing of their different design (Jeans for 40-50 Euro is good “storybuilding”). Today have their […]

The controversy movie Sicko made by Michael Moore, is now spreading illegal in Sweden The reason is partly political, people that spread DVD copies are says that if we not are voting for the right politicians “we are going to end up as in USA” – so watch the movie and vote right next time.In […]

Here is a fun an automatic way to generate advertising: “The ad generator is a generative artwork that explores how advertising uses and manipulates language. Words and semantic structures from real corporate slogans are remixed and randomized to generate invented slogans. These slogans are then paired with related images from Flickr, thereby generating fake advertisements […]

I did this email interview with Procter & Gamble, Associate Director, External Business Development Kai Taubert. My questions are based on my latest book: ONE- A consumer revolution for business. I did base my questions around: Business people and consumers who have an interest in taking part in the positive change that now is growing […]

Changes take time and it has been taken to long time. We did try to find a good solution to build in this blog into the site DetectiveMarketing.com with the magic software WordPress. At start we didn’t known how long time it would take but as Mark Twain said “I apologize for writing such a […]

Disney Land was created in a time when was magic. Today its old news and kids are looking for Harry. Why not build a Harry Potter Land? It wont cost a fortune to build because it don’t need to central (the magic train from London would be a part of the trip). A forest with […]