ONE The Fall of PR Detective Marketing
StefanEngeseth.com | Author | Keynote Speaker Guest Professor | Consultant | Creative Futurist

Blog

Save the planet in 60 seconds with Al gore

It is the opposite of “Gone in 60 seconds,” it is about saving the planet in 60 seconds. And it is Al Gore how now not only go to there advertising firm, they go to the consumers of the world to save the world. Bellow is from Al Gores newsletter today: “60 Seconds to Save […]

Read More →

The Viking Manifesto a new book

Describes the Scandinavian approach of doing business. This new book talks about having an original idea and a different way of making it happen. It shows how Scandinavian companies make an impact on the business landscape, and what lessons other companies can learn from them. ”Vikings decide what they want, and accept the risk that […]

Read More →

Product + body = Axbo a wakeup for technology

Axbo is an alarm clock that wakes you when you’re body is ready. It is connected to your body and has a function that is interesting: “With aXbo you can wake up in your optimal sleeping phase which is identified by a unique wake-up algorithm based on body movements.” Axbo.com There are so many products […]

Read More →

Get Harry Potter mania for free

Soon the new Harry Potter book is being sold in bookstores. And even before it’s out it is on Pirate bay for free download (not legal). That shows how strong the Harry Potter mania is. I wonder when they are going to take the next step of the mania? Toys will be a part of […]

Read More →

iGore + Live Earth = Walk the talk to music

Nike + iPod is a here to run. But what not make them for walking the talk with music. Then they can do more than listen to good music at Live Earth. Why not build a LiveEarthWalk.org where al green fans can join for a green walk to work etc. instead of driving their car. […]

Read More →

Free download of my book! Fasten seatbelts before reading it!

Surprised passengers received the following message on FlyNordic´s morning flight: “This is your captain speaking. We are now flying at a creative height of 10.000 meters. To your left you can see some clouds and straight in front of you, in the chair pocket, you will find a creative book BY THE author Stefan Engeseth.” […]

Read More →

Buy one team at myfootballclub.co.uk

Consumers are buying out bad management, their wallet rule: ”50,000 MyFootballClub members are about to bid for an English football club. They will make history together, voting on team selection and on which players to buy and sell. Members will attempt to guide the club up the leagues, sharing equal ownership and control. Just like […]

Read More →

Two good ONE articles in Czech Business

Read good ONE articles in Czech Business by Irena Fuková. First article: ”If you listen, they will come…” and in the second article: “Though Engeseth promotes thorough communication with customers, he has criticized the consumer complaint phone lines some companies, such as hotel chains, use as being counterproductive. “The consumer phone lines only teach customers […]

Read More →

Lose more and get more

Was talking with my friend Jonas about bad experience we have had when traveling together. Off course we had some great to. So many times they lie so badly about the hotel standard and everything else. Then they ask us if we want to have their member card! Why not call it – The Loser […]

Read More →