Hype can hurt stock values

Apple did it with iPhone, Boeing did it with Dreamliner. Promises means taking out money from your “brand bank” before you got them. CEOs, often dismissive of marketing, are discovering a dangerous reality: aggressive marketing and brand-building can boost stock prices by raising customer and investor expectations. But the penalties for not delivering on marketing

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The store day

Yester day I was the moderator at Store day / Butikdsdagen in Stockholm. There where a lot of good speakers how al talked in the topic of retail, consumers and e-commerce. One of the speakers did point out that unsatisfied consumers should be treated with “kill them with kindness.” I did point out that the

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