Blog
.com is a bigger brand than even Goggle and eBay together
The .com is a part of mayor brands, especially on the Internet and in advertising (like the OBIE Award winners quitplan.com that is shown at adland). Top brands pay billions for being at the top. At the same time I think they have help to create a new top brand with al their “.com” The […]
Marlon Branding – A brand you can’t refuse!
In the historical movie The Godfather, did legendary actor Marlon Brandon say the magic world “an offer you can’t refuse.” Few films in my lifetime have mean so much to many peoples roll model as Marlon did in his role as Godfather. Why not make it as a brand? The press information could be with […]
Superman and Clark Kent is ONE with real time business
As a small boy I did watch Superman (I still do some times). It is trilling to see how Clark Kent is living a normal life and then at the right time becomes Superman. Today I see that the reason why he always is at the right time is that he works at the editor […]
Top five brands in the world that are “brand players”
When brands only are hunting for money and not having REAL feelings for the consumers that’s why I call them “Brand Players.” Flirting with every one, instead of building long lasting relations, that’s what players do (but how long does the players last?). Here is my list of the top five brands in the world […]
Zazzle into ONE new business
When I was searching for the word debrief on Google, I found an online dictionary with a good hit. It was not the greatest dictionary I seen, but it had a cool service. In my search it created a unique t-shirt with the word I search for and the answer on it. The behind this […]
From bonding to debriefing branding
Most branding gurus are recommending that you should bond your brands to get close to your consumers. It is nothing wrong with that, but if everyone does the same it won’t work. Gurus also refer that woman are bonding when they are talking with each other (building there relation by charring life). I don’t agree […]
Madonna DNA on here next CD? And your DNA on a blog?
After the writing about what I call Madonna Management, I can’t stop thinking of what Madonna is going to do next. ONE think that I guess she will be the first to do is spreading here talented DNA on here next CD. Did not now if that is something that is possible – then yesterday […]
Would Dr Phil be good for Dell’s customer service department?
The American TV relationship and life strategy expert Dr Phil could make miracle work for Dell’s customer service department. Today they respond on their massive critic on blogs with they’re on blog: Dellone2one. But that will not be enough – computers are emotions and not only numbers in a grey box. They are working with […]
Madonna Management
Madonna is amazing for staying at top for generations. She does so be focusing on the consumers of here music (ore should we say culture around here). Here was to pick the right people to work with is maybe the greatest gift. Most management is based on old values and would not get much young […]
Moon Wine – A new brand, made in the moon
If you are going to start to produce a new wine today, you have to compete with Italian and Spanish wine etc. This will make it hard to do something new, for the consumers already have a relation with the history of the product when it’s produced in a country. So what to do? Why […]