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It sounds like science fiction but the toy industry is right now looking in to how toys can be physical connected with kids. This means that kids don’t need to use their hands ore even their eyes to play with this future toys. Why are the toy industries doing this? Kids are more open for […]

We’re all egoists (maybe not you and me, but everyone else) and we all want to live in paradise. To sell to the egoist in us, a brand has to create a bit of that paradise. What most brands forget is that paradise building goes on long after the act of consumption. No one wants […]

Yesterday was the grand finale at the Pride parade in Stockholm 35.000 joined the parade in colors from the rainbow and 350.000 in the audience open their mind and become ONE. Gay pride is a big movement in changing minds (and that’s why it started). This year it was full of gay tourist that did […]

Monkeys don’t go to gym, for they live as ONE with their nature of their surroundings. Even if I as a consultant sometimes am working as a “gym trainer” for CEOs I rather set them free in to the nature where they belong. When they let the monkey in them go fee and climb, seeing […]

Even since Adam Smith & co have companies try to find short cuts. I believe that they soon also will have their own military. Some already have it (they rent it). Because of terror and criminal elements are security so critical part of big business that it needs to be a part of the company. […]

Brands do connect to consumers feeling and are making emotional relations. And they do speak as persons with personality like “How are you?” Vodaphone. Then they kill the brand and put it in an emotional gravyard they call fusion. But most brand fusion is badly done because of the distance to the consumer is so […]

Looking at the news is like looking in the history books of war. Is peace a small and to naïve business maybe, than the war industry? The saying “Make love, not war” is as old as both war and love is. But love could replace war if it is done with a purpose to do […]

Did meet Ulf Sjöström a how run the site Best of Google Video (check it out). With his passion for fun videos he chooses “New movies mostly every day!” Ulf work as a ONE filter and have around 6000 visitors everyday (almost maximum of what his server can handle).Can you ore are you a filter […]

Sites like Match.com offer singles to meet their soul mate. But is dating really romantically? When I talk with some of my friends, it sounds more like business than dating (some do good business). Here in Stockholm, we have up to 77% single people here. Many are saying I have this and for that I […]

The old saying “Less is more” is powerful. There is a need for humankind to simplify life. To make it easy to understand and to handle reality. It is like we always like to build an aquarium in the big sea. Ore swimming in our own swimming pool instead of handle everything in the sea. […]