Blog
Congratulations Italy – free pasta to the whole world
Not since Paolo Rossi played for Italy in the 1982 World Cup have I seen Italy play this wheel. Rossi was an artist that made me love Italy for its football and pasta culture. Therefore I think Barilla should give free pasta to the whole world after their historical victory yesterday. When will we see […]
Are blog´s today’s version of Coliseum? That makes you the Gladiator!
Did watch the modern but classical movie Gladiator (2000), with an amazing performance of Russell Crowe. What really got me thinking what to compete today’s technology and blogs. In the movie the emperor they use the gladiators to entertain the people of Rome. The emperor did actually use Buzz and storytelling to build his “word […]
If you are outside the box, you care more about the inside of the box
When cultural groups with a strong tradition of networking move to a foreign country, they tend to put more faith in each other than, for example, in an insurance company. The insurance company reflects nothing of their values in the brand mirror – they don’t speak the same language, they don’t have the same world […]
Is it possible to create a brand that only will live for ONE day?
Is there anybody out there? It sounds like a song but most of the time it is brands screaming for connection. But what if a company would create a ONE relation with millions of consumers, then they would now how is out there and they would also now what they needed. I often ask my […]
Next week Swedish politics becomes ONE at Almedalsveckan
In 1 of 52 weeks politics becomes ONE in Sweden when politician and you and me al can go to Almedalsveckan to become ONE. The success of this meeting show that there is a need for common people to take part in politics. If politics where ONE al of the time, promises should then come […]
Right values to mistakes make winners
Look to your mistakes to something you can learn from. Start by having a mistake meeting at your work ore home, discuss what we did learn. It is al about having a creative mindset so you now how far you can go in sport ore in business. The best companies learn from mistakes – others […]
ONE in Japan – Applele.com
Thanks to Isamu Sanada for being ONE with my book and charring great photos at Applele.com I do hope that we meet ONE day! And that Apple contact you soon…
How often do you see people selling umbrellas when it rains?
No often enough. Why not base a business idea to coincide with the weather or sell something at the very wrong time and leverage the entertainment value into unexpected consumption. IKEA often times its sales to coincide with bad weather. In rainy climates, it is very easy to get the most out of a rainy […]
Are blogs bring out the cavemen in us?
Some critics says that blogs bring out the cavemen in us. I say that if this is the case, then the caves are now interconnected with countless fires where individuality can flourish. Where is your fire and cave?
How sending summer post cards can build a new brand
ONE can also be a system to build something together where the definitions of who does what are fluid in nature. An example is X Island, “the holiday Island”. When I was on X Island last summer, I met guests that had been coming there since the beginning of the 70’s. Some of these regulars […]