ONE The Fall of PR Detective Marketing
StefanEngeseth.com | Author | Keynote Speaker Guest Professor | Consultant | Creative Futurist

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At a good restaurant, even the bill tastes better!

On a transparent market, customer needs to be a part of the value of the service. If you run a restaurant you need a good chef and guests who tell friends who enjoy that sort of food. My advice is to skip the ads and concentrate on hiring better chefs. Unfortunately, many companies don’t start […]

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How to get submarines to float

The war industry is the most high tech business in the world. And that is also their biggest technical problem. Old news is new news into things changes. Like in the accident of the submarine Kursk K-141. In does tragic accidents the responsible only ask their technique employees what did go wrong (they build the […]

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They only write when things go wrong

If the only time companies get feedback from their customers is when they are not satisfied, then customers will learn not to be satisfied. Are complaints really the way to create customer satisfaction? Where did the small satisfied customer go? Dissatisfied customers are always seen and heard. The satisfied ones tend to be less vocal. […]

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100 THANKS to 1000 that spread ONE

Thanks to al that did spread my 100 free books of ONE. I could not now that it would be spread so fast and wild as it did. It did so thanks to you, there are now readers of the ONE book in Japan, India, New Zeeland, Korea, USA, Norway, Sweden etc…

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FON will make it Fun to share broadband

Thursday I went to an OpenBC network meeting. We ware about 700 net workers. This evning they where introducing FON in Sweden (the land of IKEA). Strong brands as Skype and Google is behind FON, a smart solution to share wireless broadband every ware with everyONE (I do get the point today Friday because my […]

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Bollybranding will make you dance

Last week at a seminar a prominent speaker did point out content to the topic of BollyBranding. “Nothing in India is complete, without a song and a dance” Dominic Proctor, CEO – Worldwide, MindShare What more to say? Lets dance!

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Reality bites!

Many use customers to tear down conservative internal routines and give their companies a much needed dose of reality. Statistics can hide what’s really going on in the world; this makes the customer an invaluable resource. Customers can not only help the company evolve, they can also make it easier to attract better employees and […]

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