Blog

Read more about design and ONE in this article I wrote for the Nordic Design Blog.

A University is like a community. For new students it is important to understand the codes that the community builds on. They will not trust language that are build on corporate words, so they use their student to communicate with new student. It sounds easy but it needs to have a humble management that understands […]

First step environment responsibility.Second step social responsibility.Third step positive consumer power. Companies will listen and change the way they work only if they make profit. That is the cynical reason for why even the devil can change to environment- and social responsibility. By being ONE with their consumers companies will produce better products/service. They will […]

Please do not disturbWe are trying to guessWhat our costumers like. We have al seen the sign on hotel doors “Please do not disturb.” Companies use attitude as signs that are involving consumers ore sending them away. Like a restaurant that has a big sign saying “the toilet is only for our guests.” That will […]

Adidas have a concept that is called Adicolor (check it out). It is not new but now it is coming back strong and it will be a big rollout 2006. To give consumers only ONE color like white shoes and then give them colors to paint there one shoes ore clothes with is a great […]

Being dyslectic and write books, articles and now bloggs sounds like a bad idea for most people. But I find fun and it helps my spelling it also makes me more creative. When I go to different blogs ore websites I often end up in another place because I spell it wrong. So dyslectic bloggers […]

Google Earth is a great service to see the planet in 3D. Today we use flat screen to see the world, but that doesn’t make it round. Should Columbus only use a computer instead of traveling around the planet? And should he found America if he only reduced the planet to 1011001011100? I don’t think […]

When many people unite against a brand, a demand for an alternative is created. It is in many way trendy to be against something. And at the same time people do want to make a difference. With “No Bush Jeans,” they can do both… This is ONE idea for a new brand is a statement […]

Yesterday it was Radio Galan (in Swedish) a version of the Oscars for professionals working with radio in Sweden. The moderator Viktor Petroski, did ask if I hade any ideas for how to make it an interesting evening. I did suggest that since they don’t now each other’s faces they could turn off the light. […]

Good music is interacting like with the users and this is ONE of the strongest reasons for why music is so big. iPod is providing the music that’s why it is so big. Consumer can dance to good music!-Can they dance with your product/service? A good DJ makes consumers stay at the dance floor.-Does your […]