Blog

Today I did hole a lecture for the local marketing organization, MiF (in Swedish). It was hold in Värnamo, a nice and green part of Sweden. Nice feedback and nice people.Before the lecture at breakfast I sat down in the nice design hotel Park Inn Värnamo, witch was build in the 1950. The hotel is […]

His always into something new and fun Mr Seth Godin, this time he works with Heath Row. Check it out and see for your self what you think of it: Squidoo.

In the latest issue of Brand Strategy there is ONE great Cover Story: “The view from the top” by the legend David Aaker with input from gurus as Seth Godin. They talk strongly about the importance of consumer input for brands. I also contributed to this prominent magazine with ONE article “Tap into culture and […]

and lauder on the net. Consumers rate on companies and politics etc at sites as ResponsePlanet. The ratings will make consumers voice even more global than maybe the politicians.Who will you vote for?

In November I had the honor to hold a lecture at Advertising Agencies Association of India in Mumbai and did hold interviews. I am a big fan of Bollywood movies so I created a word I called Bollybranding improvised at the lecture and used in the interviews (press and television). The Association of Swedish Advertisers […]

In the success television series Lost, did there airplane land near an island. It is practical for an emergency landing to bee done on water, but most time there is no an island to land near. Here is an solution that may sound a bit creasy, but not close as creasy as it sounded once […]

I am a big fan of both movies and books therefore I put together a movie trailer for my next book, which is called trailerONE: The purpose is the same as with a movie trailer – to give a feeling of what the whole book is about. The trailerONE has not the same content as […]

Here is an idea for how it can attract business people to go camping. For managers and leaders it is lonely at the top, they al need to get new perspective and ideas to develop there business. To many things in life is digital, it is a gap to real life. Real life is full […]

In Sweden is an open mind for relations. People here get married and separate faster than any ware in the world (that I now about). The result is families with parent’s responsibilities in 2-7 families. And for the kids it means that they can grow their mindsets in the same way as the Linux-fans are […]

Today we have the OS 2005 in Torino, in year 2000 it was OS in Sidney. Participation in Sidney did create enthusiasm, with 46,000 volunteers. The TV audience was estimated at 3.5 billion. We all heard the song “We will be ONE.” For the closing ceremonies, all participants entered the arena without being divided into […]