Blog

Give the customer meaning free from hidden agendas. The cosmetics industry has given women an unrealistic image of themselves by holding up a fake mirror. A recent study showed that teenage girls often overestimate their waist measurement. Surely there must be a better way to sell beauty that doesn’t lead to anorexia and eating disorders. […]

To see the big pictures, often means to be a part of the big picture. But after the Danish paintings we can see that now frames are local. This is also the case for organizations, now is the time to include the consumers and the rest of the world outside the framework of the corporations. […]

I and my friend Sergej (designer), did go to Stockholm Furniture Fair yesterday. It is interesting to see how designers interpret changes in the world in to art, fashion ore as in this case furniture (I read it like codes). Yet the Danish design has not put any to wild paintings in the design (we […]

Finally here is Chapter 1 uncorrected galley proof of my next book “ONE – A Consumer Revolution for Business.” You have the permission to print, post and email the content of the first chapter of ONE. Feel free to pass it on, or discuss it with anyone you like. Together we can fill the gap […]

The Swedish super band ABBA have fans allover the world. They have cover band playing there music like the Swedish band Waterlo. Yesterday I did meet Anni-Frid (Katja Nord). She told me that they are now living on being an ABBA band full time and this year they have been playing for 10 years. Still […]

Listen to Jim Collins in how to “stop doing” here:  stopdoing (that will be a good start for many companies to focus on new thinks to do). Jim Collins is the author of one of the most important books in modern management: “Good To Great.” I do stop write now…

big business ……….

In his new movie does actor Jim Carrey shows a lost America. Jim is world-class comedians so he is allow to show and say what never ells today could be made in an American movie today. He is as usual fun but with a traditional dark sense of humor (I like it but the rest […]

The Finnish company Nokia is a global market leader in mobile phones. The company has both strong technical development and is well-connected with other developers around the world. But what about their connection with consumers? Business is evolutionary and when a company has become as successful as Nokia it must take things one step further. […]

When Caesar’s army landed on the British Isles, he knew he had to motivate his troops more than usual. He ordered all the boats burned before the soldiers’ eyes. By the light of the burning boats he explained that there was no turning back, no retreat. They had to win or die. Today we don’t […]