Yesterday I was at a seminar focusing on sustainability opportunities for business. Technical they where really good but the commercial dimension was not there in most companies. I did miss the focus on marketing and to selling the solutions. In my ONE book does Jeffrey point out it really good: “We don’t do things to […]

Can you see that it’s become transparent? It has an entrance and an exit. The transparent market has provided today’s wallets with a collective exit called consumer power. Consumers are increasingly influencing companies by letting their wallets do the talking. They have learned the phrase “my wallet giveth and taketh away.” When consumers see that

With the pending launch of iPhone, Sony is probably busy working on a way of taking a chunk out of Apple’s market share rather than passively awaiting Apple’s attack. I think Sony is busy cooking up a concoction based on one part mylo, one part PSP and one part P990i (naturally including one part Symbian

Creativity is a lot about to adapt to changes that’s why agencies no are changing they way they walk. “Tomorrow’s consumers will be increasingly hard to reach over the next ten years so agencies will need to re-invent themselves to adapt.” Institute of Practitioners in Advertising (IPA) The money is even make them doing moonwalk

Did walk into a guitar shop and could not see why the guitar that looks old and used was more expensive than the new guitars. They explained that al of them where used. But the ones that I belief was old was a “customization cloning.” Well they did not use that words I use but

Finally Apple is answering a long distance call from their consumers and introducing the iPhone. Steve Jobs is a great speaker but for a long time he had not any real Apple news to speak about. One manager at Apple did ask me: “Why are you so critical about Apple?” I did answer that it’s

It feels like the consumer power topic is so hot that it burns. Now when even the most prestigious advertising magazine puts the consumer on top of food chain for today’s agencies: Ad Age Agency of the Year: The Consumer “Of course, consumers aren’t agencies, but they have become arguably the most effective creators and

For business consumers is one of the strongest trends for 2007 says, TrendWatching.com “2007 could be the year in which TRANSPARENCY TYRANNY really starts scaring the shit out of non-performing brands.” TrendWatching.com Don’t miss to read about GENERATION C(ASH) where they point out that creative consumers now wants cash for they brainpower. They have case

Being homelessness will never be a fashion, but fashion is about changing clothes so there is a connection. A lot of people call the fashion industry for being cynical and shallow with now deeper meaning ore social responsibility. There are a lot of good people in the fashion business and magazines as Lucire that are