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To save space in a shoe shop in Bombay, they throw down and up the shoes trough a hole in the roof. It gives entertainment for costumers and safe space in the shop. It is great fun and will make people talk about it. How do you think it would spread the word in London, […]

For a week this words “knowledge makes us humble” has been growing in my mind. Then an evening in London last week I was out with my friends Roland and George. We went to a new place cold The Living Room W1 (a good name for a good place). George told me that they now […]

To be a hot brand you need to be ice cold! Wherever we did go in London they recommended the Ice Bar at Belowzero in London. The vibes/buzz around this place was so strong that there was no choice. After arriving it felt like a “surprise party” only for my friend Roland. The director Roger […]

West End in London has world-class musicals. But in this week I did see the musical Saturday Night Fever, it was not near as good as the movie. Intact it was the worse musical performance I have seen in the world! And this was in the West End. 95% of the professionals on stage were […]

This week I ended up on a PR event for Mitsubishi in Stockholm. They did show their cars and that they are a winner in the Dakar rally. As a consumer am also a winner if I buy their car. There is no car brand that will say that you are a loser, so way […]

Work consciously to create an atmosphere where everyone is comfortable. Use humor. Do not let the meeting become a forum for grievances. It is so much easier to criticize the ideas and suggestions of others, than it is to come up with your own new ways of thinking. Concentrate on tomorrow. Conflicts can be productive […]

Jack Yan is ONE of doe’s heroes.Read his post “The brand wiki”and you will join his mindset.

Combine car seller with a comedian and you get Steve Jobs on stage. iPod sells without a car seller but the computers still need at least a comedian to motivate the prices and low input from consumers. I miss the creativity and innovative big steps that really build the Apple brand. It is business like […]

Good service is mostly stop after the purchase; this opens a new market “the geek market.” “The holidays are over. Now it’s time to make (and break) New Year resolutions, recover from the one-too-many turkey dinners and most importantly, get all of your new gifts up and functioning.” Check it out Geek Squad.

My publisher Cyan Books is right now editing the ONE book. I am sorry for it takes to long time to get the first chapter done. When it is ready we will post it on this blog for free downloading. Thanks for al the mail request about the first chapter. Until the book is ready […]