ONE The Fall of PR Detective Marketing
StefanEngeseth.com | Author | Keynote Speaker Guest Professor | Consultant | Creative Futurist

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10 points for smaller sharks for attack and defence

1. Dive with fleshy friends.2. Dive below surface to find new opportunities.3. Team work, like sharing a whale (team workers also taste good).4. Do less, bite harder (saves energy).5. Take a test bite (blood in the water is always bad news).6. Big prey are vulnerable – they underestimate attack from a smaller shark.7. Bite off […]

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Obama please elect the American people to be their own president

President Barack Obama is an excellent president. But if you can’t change the system from the inside (Washington), you have to change it from the outside. Instead of keeping a monologue Obama should invite the people to BE the change so that the American people can become the president themselves. This way people will start […]

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Praise from Silicon Valley on the Sharkonomics US tour

Stefan’s Sharkonomics speech was presented in a very charismatic way. To draw parallels between corporate and sharks behavior created discussions and a new way of thinking. Stefan offered a lecture filled with energy, creativity, experience and participation from the audience. Something I can highly recommend for upcoming events! Christoffer BlombergMarketing Manager of The Swedish American […]

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Obama’s Re-election: Knowing your Environment is the Key to Success

President Obama’s re-election proves that being a successful “shark” in any industry doesn’t necessarily mean you need to take a bite out of weak prey. In the President’s case, his team simply did a better top-to-bottom job throughout the campaign of understanding how the water candidates must swim in has changed.  For Sharkonomics these changes […]

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More praise from Arizona on the Sharkonomics US tour

Thank you Stefan for a great evening with Sharkonomics, November 1. It was a true pleasure to see you interact with the top quality audience at Thunderbird School of Global Management. With the assistance from the American Marketing Association Phoenix, and the many representatives from Thunderbird, SACC-Arizona enjoyed the best event this year featuring a […]

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4 Leadership Principles of Sharks

In the world of Sharkonomics, the latest corporate shakeup at Apple is just another step toward the company becoming leaderless. That makes Apple very tasty prey for competitors. Sharks know that change to please others, which is what Apple did with its previously ‘unhappy” design team, is bad corporate defense. It muddies the waters, leaves companies […]

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Praise from Arizona on the Sharkonomics US tour

Stefan Engeseth ’rocked it’ at last nights lecture on his thought provoking Sharkonomics speech. I liked your combination of humor and directness when it came to looking at an opportunity or in your parlance, shark food.Eric SnelzPresident, The American Marketing Association, Phoenix Chapter

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Praise from Chicago on the Sharkonomics US tour

Stefan Engeseth brings Sharkonomics to life with quick witted-analyses, personal presence, and an uncanny talent for interacting with the audience.Maria BergmanPresident of Swedish American Chamber of Commerce Chicago Thanks also to Kerstin Nicholson and Ken Carlson and SACC Chicago.

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