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SAS is right now a loser in media. So what to do? Make the consumers a winner! This is an interesting way of combining online life with the offline world. Take a look at SASglobeoffortune.com in a few click you can be flying away with your Facebook friends. Their campaign “SAS globe of fortune!” have […]

Read the Top 10 most popular posts for the moment. New nr 1, check it out: Why Barack Obama will not be re-elected as president and how he could. New post on the list: Context 2 (10): Google AdWords into the off-line world Koenigsegg + SAAB = New car model Lecture: Biz Stone Co-founder of […]

Where does the consumer see the most logic in your message/product? Choose a relevant context where you will have the greatest impact. The choice can also be interpreted as how you intend to position your product. Where is my message most appropriate and where on the field am I most likely to make the most […]

Technology is perfect for creating an context. When you search for something online AdWords make sense, it is the answer you are looking for in that context. Bring Google AdWords into the off-line world of real life in the right context–a simple idea that could increase Google’s sales by a factor of 99%. The potential […]

I believe that we as humans are programmed to function in a context. According to brain research, we organize information in different knowledge categories. This is not new. But what I can’t stop thinking of is that I believe we live exactly as our brain works (organize life to function in an context). When going […]

Got an email with the subject: Feel free to quote me. After a dinner and pub evening with business thinker Stefan Engeseth, Detective Marketing(TM), and strategic consultant Ib Lenneke, IBIDEA, I was ready to strangle them at 3 o’clock in the morning for making me toss and turn unable to sleep because of the provocative […]

Relations beats the level of knowledge. That fact that qualifications doesn’t matter in most knowledges fields did trouble me a lot before. Today I understand that relationships are also an knowledge to be acknowledged. This is in my opinion an talent problem. Did write an post: Why Hollywood sucks! One strong reason for this is […]

Internet is full of crap, do here that to often. Here is one of many positive things people create and share. I would say its inspiration to change life. Internet is full of positive things that can fast become an movement if its done well. 365thingsyoucando.com seems to be that kind of initiative. Watch their […]

I love books, so much that I sometimes use them as furniture (building tables and chairs of them). Why? Because they have taken over my apartment. The problem is that I think I always have room for just one more book. So when Seth Godin are recommend Kevin Maney next book: Trade-Off: Why Some Things […]

The most valuable time in life is time. Even more valuable than gold. So why is not the business world making and selling time? Well making life longer is already big business. Why? Because of big demand and there is no one alive to complain if it doesn’t work. A more serious part of digging […]