ONE The Fall of PR Detective Marketing
StefanEngeseth.com | Author | Keynote Speaker Guest Professor | Consultant | Creative Futurist

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Dave Balter: New book: Free download

If you like people talk about you/blog this is the book to read: Word of Mouth Manual: Volume II. Download the full book for free here. The author is CEO, Dave Balter, BzzAgent. So he knows what his talking about (ore how to get people to talk about what you like them to talk about).

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Join the Seth Godin tribe

The global chief of Marketing Seth Godin, is now building his own tribe. I joined the tribe and you can join it to here. But you have to be fast both to join the group and to get a copy of his next book: Tribes: We Need You to Lead Us

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Indiatimes.com: Consumer Power

I realy like this article: Net-savvy public chisel out their own opinions on brands, by Venkatesh Rangachari. It is pointing out how consumer power changes branding. About 10,000 miles away, a TV viewer sees an advertisement, interprets it in a different way, goes on to blog it and suddenly his interpretation is available to a […]

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Cosplay: Avatars in real life

An avatar is not any logger an online personality it is real person. Dancing at clubs together with others dressed up as their avatar in real life. Its called Cosplay (checkout the amazing photos). Thanks to Daniel Hjelmtorp.

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At Hamptons consumers are stars

How do you compete in a playground as the Hamptons, where the richest people in the US come to play every summer? You have to have excellent consumer experience to get the word out. The club: Stereo by the Shore got the right level of ambition: We treat every body like a star. And if […]

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Pay-to-stay at Hilton prison?

It sounds like a joke but its not. Going to jail is a terrifying experience, but it’s also a commercial market. Prison business is big business in the states, with private entrepreneurs delivering the services. They are now having offering as pay-to-stay. For as long there been prisons has their been services of protection, and […]

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Edward de Bono: Book: H+ (Plus) A New Religion?

It is probably the smallest book ever written about a new religion. But it’s done by one of the biggest creators in modern business mind world: Edward de Bono. His history work is full of milestones after milestones of good work, this time he shows that he got a good sense of humor. As he […]

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Pacemaker.net: A DJ system ore a social platform?

They get it, they building a social platform around the product. Maybe its because they have the DJ attitude of keeping people on the dance floor (or on the brand). Their social platform is actual creating a market to sell their product to, witch is a good commercial point for them to “mix” social values […]

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