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I really think this make sense, check out this site for T-Mobile (move around) it ad value to consumers. There point is really focusing on the lives of consumers – usability (checking your mobile coverage in an site looking Second Life but with real values).

Watch Malcolm Gladwell speech at Ted.com where he is pointing out the value of tapping into the mind of the consumers and understanding the point of tribes. In my opinion he is saying: Quality is not about the sender is about the receiver, in other words quality is individual. “By embracing the diversity of human […]

Google.com to compet with Secound Life with their own Lively.com. I think they soon will connect your social avatar with Google Earth and let you travel in space and earth to new places. Soon will the avatar worlds and real words come together as ONE (that will improve the profit for Google.com with at least […]

Got an email today, first I thought it was green spam (but it don’t seem so). The green grassroots get it; I mean they understand that bloggers are as important as any other press relations. At Wecansolveit.org they got a link in their menu to Press & Bloggers. That may be a small step for […]

I think this is the best ”Page not found” I ever seen: I’m really sorry but it’s all gone wrong! You see, you’ve asked for a page that I can’t find. Maybe it was here once but decided to make a break for it. It’s not easy being a web page; it gets boring if […]

Yes I think so! Today are we interactive online but most people don’t walk around online. They walk and talk offline. But offline today is anonymous. Already back in the 1960s in the beginning of the Hippie movement where they fare more interactive than al bloggers today. Why? Because they could se how is how […]

Bank website should be hard to copy and having a value as real money does. Today there websites looks like low budget and I as a costumer don’t know if it is an hacker website ore it’s a real company. The fact that this banks are worth billions and do low budget websites is a […]

iStrange it is with al this iApple wannabes that are making their iVersion of everything. There is today an iVersion of everything. iWonder when the first funeral business will open an iDie shop. iImagine that the offer will be something like this: iDie – what songs will you bring into your grab on the  iPod […]

That is the question for a lot of today’s artist, but not for Per Josephson. He is a talented artist how combines his art with good marketing. I get invitations to his event al over Sweden. His not afraid to thing out of the box and have exhibitions in shops, nightclubs etc. The question for […]

For many kilos ago I use to study to become a professional dancer. Did read Seth Godin great book Purple Cow, it did bring a lot dance memories back. Seth delivers point after point in the same way as Fred Astaire use to move at the dance floor. In this book does Seth move business […]