ONE The Fall of PR Detective Marketing
StefanEngeseth.com | Author | Keynote Speaker Guest Professor | Consultant | Creative Futurist

Blog

Chris Anderson book: Free

Chris first book The Long Tail was a mega success. I do think he is one of the best business authors in the world when it comes to research. In the video connected to his Wired article: “Free! Why $0.00 Is the Future of Business,” Chris deliver a point that will stay here for a […]

Read More →

John Dewey: Learning by doing vs. Nike: Just do it

The magical words “Learning by doing” means a lot for the reality of life. I think, “Just do it,” by Nike is a modern version of the expression. The inventor of the original expression is John Dewey (1859–1952) an American philosopher, psychologist, and educational reformer. For Dewey, it was vitally important that education should not […]

Read More →

From anti-teen device to Mosquito ring tone business

Here is an interesting case in how a new product can attract both parts with the same service but with the opposite purpose. It started as an anti-teen device: The creators of a pioneering device that uses high-frequency sound to stop teenagers congregating outside shops, schools and railway stations reacted angrily today to news that […]

Read More →

Voluntary Complicity

People how search for a more simple life. They don’t like to buy things. And that’s why I did not find anything about their being on Google. They live their brand and don’t like to do things.

Read More →

Made to stick is now random

It’s now random that Randonhouse sticks out in the publishing world. They know how to make a pie and sell it slice by slice. Got a postcard today with a picture of a pie, and an offer that’s hard to refuse – buy a chapter/slice of the book Made to Stick.

Read More →

Fans “pimp up” IKEA and make profit

IKEA fans has founded Parts of Sweden. When you just feel like you need a little inspiration or just want to ”pimp up” your old Ikea furniture, pay us a visit. We’re open around the clock. Parts of Sweden is both a web shop and a so-called ’community.’ If you have a smart idea or […]

Read More →

Why “out of the box” exists

The saying “out of the box” is a classical way of defining that thinks are more creative out side the box. But for me it’s a saying that builds on the fact that things don’t get in the box. The reason it doesn’t get in the box can be a numbers of reasons. Like stiff […]

Read More →