Blog

Google is running faster than no other company on earth. But when you run as fast as they do it is important not to run in the wrong direction. They not always now where to run so they ask YOU. Google and their partner companies are focusing their development on listening: 2007 was a really […]

Consumers now longer know what’s real and what’s fake. So they starts to listen more to fans/consumers and then off course commercials more sounds like fan site movies and are having the same way of telling the story as Michael Moore. Do you think it is for real ore is it faking fans? How fare […]

Everything children do is in my opinion pure art. In Sweden has children been given art from medium.It’s a Children’s art museum, a mix be twin a real museum and a dolls house. It’s a room full of ideas.

This blog now got over 42000 subscribers… that is really cool. Please change/update to our new feed: http://www.stefanengeseth.com/feed/

From Folkuniversitetet’s monthly magazine, November 2001. (Folkuniversitetet is a Swedish national university extension system closely affiliated with the country’s five main universities.) Portrait The music blasts out of the speakers and everyone is urged to start disco-dancing. Yet, this is neither a party or an aerobics work-out. It is a lecture by Stefan Engeseth on […]

Stefan Engeseth har gjort en lite ovanlig karriär från dansare till marknadsförare. Musiken börjar ljuda i högtalarna och du uppmanas att släppa loss i ett par minuters discodans. Nej, det är varken fest eller ett Friskis- och Svettispass. Det är Stefan Engeseth som inleder sin föreläsning om nytänkande inom marknadsföring på iiU, Folkuniversitetet i Stockholm. […]

Vilket företag vågar ha Thomas Di Leva i styrelsen? Faktum är att det finns Di Levor i alla företag, men de går oftast omkring i grå kostym, De behöver en ordentlig dusch vatten för att de ska blomma.– Kreativitet tillhör alla, det finns överallt. Men vi behöver öva vår förmåga att lyssna och se den. […]

What company would dare have a Robin Williams on the board of directors? In fact, most companies have a number of Robin Williams already disguised in discrete gray suits. They just need a cold shower to blossom. “Creativity is everywhere and belongs to everyone. We just have to learn to hear it and see it. […]

In the post: TV industry using piracy as a measure of success does Guinevere Orvis point out a mental change in the TV and music industry: Tech-savvy consumers have been boldly declaring that piracy can help and not hinder industry for years (especially when it comes to music downloads), but I was shocked the first […]

This video (a remix) is a fantastic example of the consumer power that helps to promote the next president of consumer power and maybe the USA. Barack Obama is getting a lot of free support from consumer power (music, videos and artistic work). The France revolution is more fun in the states.