Blog

Most brands are communicated as personal advertisement, not what they are but what they like to be. That’s why both lead to so much separation (they cant match high expectations).

On MTV they are singing about Stockholm, the hit is called “Stockholm Calling” I would say its like singing the “City Branding.” I believe that City Branding is getting bigger than “country branding.” The reason is that it is easier for people to stand for a city than a country. A country is international politics, […]

Last evening was I at Opera premiere Orphée. Opera is interesting for it is not easy to understand ore to appreciate before you have the skills to understand it. But for Anne Sofie von Otter that performed Orphée, was nothing needs to learn – she is absolutely excellent. Above stage they had big screens with […]

Did blog about the idea of Shitvertising, it is a global concept that now is to billboards in China. This campaign for the Chinese Greenfamily Youth Association of Environment Protection brings a whole new meaning to the phrase ”squat and squirt. Adrants.com

Last evening on Swedish Television did show a shocking documentary called Granskning (checkup). It was about the Swedish retail super brand ICA. It was more than shocking that the pictures were from safe, clean Sweden. It did show how they systematically repacked meat that was old into new packed. Even the film showed when they […]

Who rules the virtual society and who takes responsibility for the good and the bad in a world without control? AdvisoryBoard is now looking for the answer.

That’s exactly what consumers ask them self in every decision they make. But the answers are not clear. Why not explain the answer as an entry for consumers to walk IN to. The answer can be on the shop, site etc. The point is to make the entrance answering the question consumers ask them self: […]

Everyone knows that sex videos were one of the success factors for YouTube.com to build traffic at the beginning. But today they aren’t showing that kind of material (Google.com is sexy brand but they will not allow that kind of material). So what happens then? YouPorn.com was born (an adult site)! It is like YouTube.com […]

Today’s toys create tomorrow’s bloggers. Here is a toy with functions that I think works as a private blog. Kids can write and paint only on the toy. The sell point to parents is “no mess,” for parents are that a “clean point.” “No mess” even cleans the kids stores from the product by increasing […]

Last evening I was the Trendgalan in Stockholm, this year was the topic Trends 2.0. A lot of the speakers where pointing out that Facebook.com and SecondLife.com cant go on being so hot any longer (because of the evolution system in trends). Something else has to come. We may not understand it inside of Sweden […]