ONE The Fall of PR Detective Marketing
StefanEngeseth.com | Author | Keynote Speaker Guest Professor | Consultant | Creative Futurist

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Skype night disco

I was at a Skype night in Stockholm; it was a lot of fun and function. It would be more fun to arrange a “Skype night disco.” The point in having it at nights is that then you can dance with somebody else on the other part of the world. Everybody how dance can do […]

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Why Nokias CEO are having Crackberry nightmares about Blackberry

Blackberry is a smart phone so smart that consumers get addicted to it. So addicted that it got the nickname “Crackberry.” The rumour is that the product is so easy to get stuck to that best way to sell it is to let consumers borrow it then they will buy it direct and start spreading […]

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Apple addicted?

Have you ever tested how addicted to Apple you are? Did find this on a dating site (I was looking for an Apple). Ever fallen asleep with your iPod on? Do you plaster Apple stickers to anything that doesn’t move? Did you upgrade to Leopard within milliseconds of its release? Chances are you’re addicted to […]

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Can Dracula be headhunted for IKEA?

Last week the one of the directors at IKEA Sweden told me that they where looking for 1000 new managers and got over 50% of their work applications for from members in club: IKEA Family (read consumers/fans). I often ask companies when are you going to involve your fans into your company? The answes are […]

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Lecture at the Opera

Did hold a lecture yesterday for the MiS/PR network at Folkoperan. After the lecture we did al stay and see performance ZARAH (bountiful and scary in a dramatically mix). They did perform in nearly 3 hours; I have to admit that I have problems not being interactive for so long time. But after a while […]

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Mats Lederhausen is timeless

Did meet Mats Lederhausen back in 1994, I can see that he has have been working a long time with leadership at McDonald’s. His visions for the next generation are growing inside and outside of McDonald’s. He is now 2007 starting his own company, did find this on his this corporate blog, regarding greenwashing: “I […]

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Hype can hurt stock values

Apple did it with iPhone, Boeing did it with Dreamliner. Promises means taking out money from your “brand bank” before you got them. CEOs, often dismissive of marketing, are discovering a dangerous reality: aggressive marketing and brand-building can boost stock prices by raising customer and investor expectations. But the penalties for not delivering on marketing […]

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Social web as an art form at wefeelfine.org

Can human emotion become an art form connected by blogs? Yes! Do I recommend you to spend time on this art form? Yes, if you FEEL for it! Is the graphic outstanding? YES! At its core, We Feel Fine is an artwork authored by everyone. It will grow and change as we grow and change, […]

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Facehunter hunts your style

Here is a blog that hunts your fashion styles by taking photos of you walking down the catwalk/street. Check it out; it is tomorrow’s trend today. Eye candy for the style hungry. Facehunter

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Alicia Keys – No One

She is a modern version of an old school artist, the sort that not only now how to look (but actually now music). Alicia Keys official website Aliciakeys.com is not as good as fan sites as Aliciakeysfan.com ore Alicia-keys.net (build by thousands of Miss Keys’). The competition between fans is often really hard, like in […]

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