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The IT industry is often more open for new ideas than thefashion industry. If not H&M goes green and then Al Gore could work with an IT companies. Lets say that Google.com wants to communicate that they are delivering a transparent world. They can with the help of Al Gores and fashion designers produce social […]

Intel is humble enough to understand that their 90,000 employees worldwide are nothing compared to billions of talented geeks. So they are now going on “geek hunting.” The goal is to find a new Google.com before anybody else. In an effort to stay on top of the latest software trends and cool new startups, Intel […]

Checkout how Telenor ONE and how they play with the concept (don’t know if they got my ONE book but it’s a lot of fun to see ONE in different products and services).

Big brands as Adidas always have to move forward. One way of doing this is to move into new sports. Now they are moving into a multi million-dollar market that is growing fast: Fighting cloths to mixed martial arts. It is the most extreme fighting sport that is on the market (legally). There are sport […]

In 24 hours we got over 12000 feed subscribers, after moving from our old blog into this site. Now we got over 21000 subscribers… when it’s going over 100.000 subscribers we got to have a party. Please change/update to our new feed: http://www.stefanengeseth.com/feed/

Did today read on Swedish Resume.se that Thai Air is giving reporters discount on air tickets (if they write about them). This is a classical example in how to kill a brand with overkill PR. Here is the purpose of PR: Public relations (PR) Public Relations- a promotion intended to create goodwill for a person […]

Yesterday I was at the opening of the exhibition ”Bollywood- Living gods of India at Öst Asitiska Museet in Stockholm. The exhibition takes off in Indian films, and shows how contemporary India is connected to its past through stories and myths about love, gods and heroes. Starting out in Bollywood, the Indian film industry based […]

In my books do I write about how Nokia can develop ONE relations with their consumers. And right now in Sweden is this billboard from Nokia (also with an mirror in many of the billboards). Translated: ”Become ONE with your Nokia” (a cool case of a book becoming ONE with Nokia?).

The world is full of business authors, but not al understands how business is changing with consumer power. Ben McConnell and Jackie Huba are two that not only understand it but also can explain what it means for business. They do deliver this in there latest book: Citizen Marketers: When People Are the Message. It […]

In a time when customization is growing faster than ever, its time to update the old model of: Unique Selling Proposition (USP). Did Google it today and did not find anything. I like to update USP to: Unique Selling Unique (USU). I relations we search for the perfect match (two unique persons how become a […]