ONE The Fall of PR Detective Marketing
StefanEngeseth.com | Author | Keynote Speaker Guest Professor | Consultant | Creative Futurist

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YOU are the best DJ

For some weeks ago a friend and me ended up dancing al night. The reason, the DJ was you (and you were great)! At this disco did the disc jockey put al the records on a wall besides the dance floor. A great concept so al the dancers could choose the songs that would keep […]

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Can advertising ad value into peoples life?

Instead of hunting down people I think advertising need to ad value into peoples life? Consumers are getting smarter; they demand advertising to be smarter to. I think the old system of interrupting is out of date. What do you think is the next smart step for advertising to take?

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Positive social spam with Facebook.com

Facebook.com is every ware. It is a “in your face tribe” with more than 31 million active users and are growing with over 100,000 new registrations per day since Jan. 2007. Facebook.com is great but it is also a modern version of “social spam,” at the same time it is positive networking. With our long […]

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Sing along with our new site

To escape from Blogger into WordPress is like a modern escape from Alcatraz. But now out and free, I like to sing you a song (but then people will arrest me). So I leave the singing to a wonderful version of Bono (working in a bank). Did try to post this in Blogger before but […]

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Surrounded by Geniuses: Get creative inspiration

Not many grownup authors know how to play with business opportunities, but Alan Gregerman does. In his new book “Surrounded by Geniuses” can you find good inspiration and new ways to be more creative. Update 2 July, 2008: Surrounded by Geniuses has recently won the Axiom Award as one of the best business and leadership […]

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Swedish kick ass marketing

Their name is Sloggi and they are selling underwear with a competition of how has the niece’s bottom. They use Swedish hot pictures to pimp there brand and are doing it with the personality of Swedish “kick ass marketing” at Sloggi.com (they have been reported to the government for non ethical way of marketing there […]

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HotSnow out of the FinlandBox

Now before wintertime are Igor starting a new design studio in Helsinki called Hotsnow. It would be really co(o)ld if they were to become the fist design studio in the world to have there office outside in the snow. They can pitch on hot clients to get into the HotSnow. That is for me “out […]

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