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1. Olympic Games in marketing 2. Theatre vs. Organic food: Flowers from my Mother’s Garden 3. Press release: Ikea will move into fashion next, predicts Swedish author Stefan Engeseth 4. Pampers sponsor sex? 5. Adds for Ikea fashion? 6. AppleCurrency with Steve Jobs on the coin 7. World premier of the first defense business workshop […]

In our last newsletter we released the idea that Ikea should make clothes. It became a viral global hit with up to five articles a day, including in The Guardian and the Daily Mirror. Along with Jack Yan, publisher of the fashion magazine Lucire I wrote the press release which became more viral than we […]

If it ain’t broke, consider break it. Rasmus Ankersen. Quote from lectuture at Hjärntillskott Executive Day.

When we have started our site DetectiveMarketing.com in 1999 we forgot to include the classical ”like” button- maybe it was not so much in use back then… However, we now have realised that we had missed the potential of our millions of visitors who would have liked us and spread the word about our site […]

Sir Richard Branson is the keynote speaker together with four other speakers at Hjärntillskott Executive Day during December 3-4 in Sweden. Richard is one  of the rare business leaders in the world who is always willing to move on to new and untapped territories. My guess would be that it was for this reason he […]

Before I published my latest book Sharkonomics I tried to connect with the best business shark in the world: Richard Branson. This week he wrote a blog post with the headline Sink or swim. Its great that we both like sharks and see the survival points for companies: To survive, companies have to behave like […]

1. AppleCurrency with Steve Jobs on the coin 2. Press release: Ikea will move into fashion next, predicts Swedish author Stefan Engeseth 3. World premier of the first defense business workshop ever 4. Who said creating trouble can’t be an effective way for change management 5. How Sir Tim Berners-Lee invented the World Wide Web […]

My intention is not to spread fear in any form except in boardrooms! Sharkonomics

Our Ikea idea are now getting up to five article a day in local parts of the world – fun. Media and bloggers are building on the idea step by step. Headlines as: Ikea goes fashion! Makes the idea feel like an reality. Here are some adds that feels like real Ikea adds: Did find […]

Would you buy flat-pack clothing from Ikea? Business expert predicts future where shoppers pick out clothes from the Swedish store to build at home. Daily Mail, article by Caroline Mcguire