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Monkeys don’t go to gym, for they live as ONE with their nature of their surroundings. Even if I as a consultant sometimes am working as a “gym trainer” for CEOs I rather set them free in to the nature where they belong. When they let the monkey in them go fee and climb, seeing […]

Even since Adam Smith & co have companies try to find short cuts. I believe that they soon also will have their own military. Some already have it (they rent it). Because of terror and criminal elements are security so critical part of big business that it needs to be a part of the company. […]

Brands do connect to consumers feeling and are making emotional relations. And they do speak as persons with personality like “How are you?” Vodaphone. Then they kill the brand and put it in an emotional gravyard they call fusion. But most brand fusion is badly done because of the distance to the consumer is so […]

Looking at the news is like looking in the history books of war. Is peace a small and to naïve business maybe, than the war industry? The saying “Make love, not war” is as old as both war and love is. But love could replace war if it is done with a purpose to do […]

Did meet Ulf Sjöström a how run the site Best of Google Video (check it out). With his passion for fun videos he chooses “New movies mostly every day!” Ulf work as a ONE filter and have around 6000 visitors everyday (almost maximum of what his server can handle).Can you ore are you a filter […]

Sites like Match.com offer singles to meet their soul mate. But is dating really romantically? When I talk with some of my friends, it sounds more like business than dating (some do good business). Here in Stockholm, we have up to 77% single people here. Many are saying I have this and for that I […]

The old saying “Less is more” is powerful. There is a need for humankind to simplify life. To make it easy to understand and to handle reality. It is like we always like to build an aquarium in the big sea. Ore swimming in our own swimming pool instead of handle everything in the sea. […]

The .com is a part of mayor brands, especially on the Internet and in advertising (like the OBIE Award winners quitplan.com that is shown at adland). Top brands pay billions for being at the top. At the same time I think they have help to create a new top brand with al their “.com” The […]

In the historical movie The Godfather, did legendary actor Marlon Brandon say the magic world “an offer you can’t refuse.” Few films in my lifetime have mean so much to many peoples roll model as Marlon did in his role as Godfather. Why not make it as a brand? The press information could be with […]

As a small boy I did watch Superman (I still do some times). It is trilling to see how Clark Kent is living a normal life and then at the right time becomes Superman. Today I see that the reason why he always is at the right time is that he works at the editor […]